The problem
WhatsApp works for conversations. It does not work for running a field operation. The problem is not the tool. The problem is what the tool cannot do.
A job is discussed in a group chat. Someone says they will handle it. They go and do it. But there is no formal record — no documented outcome, no proof of completion, no client sign-off. If anyone asks what happened on that job, the answer is buried in a chat thread.
A message gets sent. It gets read. Then a dozen other messages arrive and it gets buried. No one followed up. No one assigned it formally. The job never happened.
WhatsApp tells you what people said. It does not tell you who has five jobs today and who has none. Workload distribution is invisible until someone is overwhelmed or a job is late.
A client calls to ask about their job. Someone has to go into the chat, find the relevant messages, piece together what happened, and report back. This happens multiple times a day.


