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How Lamarsa Improved Field Service Efficiency by 30% with FieldEx

For Lamarsa Coffee Machine Company, relying on scattered communication channels and disconnected systems was slowing things down – until they switched to FieldEx.

INDUSTRY
Food & Beverage
COMPANY SIZE
11-50
REGION
Malaysia

Lamarsa Coffee Machine Company is a Malaysia-based specialty coffee equipment retailer and authorized service center, offering premium brands, expert guidance, and reliable repair and warranty support for homes, cafés and businesses.

THE CHALLENGE

Disorganized Requests and Fragmented Systems

Lamarsa Coffee Machine Company specializes in the repair and servicing of coffee machines – supporting customers who depend on their equipment to function seamlessly, day in and day out. As service demand increased and their customer base expanded, Lamarsa needed a more structured and scalable way to manage service requests, technician jobs, and maintenance history.

Before FieldEx, service operations were spread across multiple tools and manual processes. This created visibility gaps, slowed response times, and made coordination increasingly difficult as job volumes grew.

Some of the key challenges included:

  • Repair and servicing requests submitted via WhatsApp, often leading to miscommunication and incorrect job arrangements
  • Difficulty searching and retrieving past service requests due to platform limitations
  • Job creation managed in a separate system, requiring teams to switch between tools
  • Lack of structure in service scheduling and machine history tracking
  • Heavy reliance on paper-based reporting, adding administrative overhead

As workloads increased, these disconnected processes made it harder for the team to stay organized, efficient and responsive.

“The majority of the information distribution was done via spreadsheets, WhatsApp ... and there was no proper record of what’s coming in and what’s going out.”

Bryan | After-Sales Specialist Technician, Lamarsa Coffee Machine Company

30%

increase in workload efficiency

40%

time savings in managing field service operations

One Unified Platform with FieldEx

FieldEx helped Lamarsa bring everything together into one centralized system.

With FieldEx, service requests and job creation now happen within a single platform – making it easier to organize work, assign technicians, and track job progress in seconds. The intuitive search functionality allows the team to quickly retrieve past service requests and complete machine histories, something that was previously difficult and time-consuming.

By eliminating the need to switch between multiple tools, FieldEx enabled Lamarsa to work faster, reduce errors and manage a growing service workload with greater confidence and control.

“After implementing FieldEx, there’s proper information being recorded down and we are able to delegate jobs much easier.”

Bryan | After-Sales Specialist Technician, Lamarsa Coffee Machine Company

Key Features That Made the Biggest Impact

Real-Time Web & Mobile Sync

Lamarsa highlighted FieldEx’s extremely fast sync time as a standout feature. Updates made on the web version are instantly reflected on the mobile app, ensuring technicians and office teams always work with the latest information – without delays or manual follow-ups.  

Servicing & Maintenance Management

FieldEx’s servicing features help Lamarsa organize service packages and receive automated reminders, eliminating the need to manually track schedules using internal calendars.

Centralized Job & Machine History

With complete service records stored in one place, reviewing a machine’s repair and maintenance history is now faster, more accurate, and far more reliable – supporting better diagnostics and clearer customer communication.

“Compared to the previous way, using FieldEx is much more convenient to submit reports. Everything is synced to the system once we complete each job.”

Venu | Technician, Lamarsa Coffee Machine Company

THE RESULTS

Clear, Measurable Improvements

Since implementing FieldEx, Lamarsa has achieved meaningful, measurable gains across its service operations:

  • 30% increase in workload efficiency, allowing more jobs to be taken in and completed
  • 40% time savings in managing field service operations
  • 50% reduction in paper usage, supporting more sustainable processes
  • Improved ability to handle growing repair and servicing demand
  • Better visibility into job progress and complete machine service history

These improvements have helped Lamarsa scale operations without adding complexity – while maintaining service quality and responsiveness.

Why Lamarsa Recommends FieldEx

Today, Lamarsa views FieldEx as a key enabler of growth – helping the team stay organized, scale service capacity, and deliver a more professional customer experience. With better visibility, faster coordination and continuous improvements to the platform, FieldEx supports Lamarsa’s ambition to grow without operational friction.

“If you’re a company looking to improve your operations and scale up, I would definitely recommend FieldEx.”

Bryan | After-Sales Specialist Technician, Lamarsa Coffee Machine Company