After years of building FieldEx and working alongside teams across industries, we've learned something fundamental: powerful software isn't enough. It needs to understand the work.

FieldEx is a robust platform. It's flexible, enterprise-grade, and built to handle complex field operations. But flexibility can sometimes become a burden. 

This realization led us to build Moqa: our first purpose-built product for a specific industry.

Why Moqa?

We noticed a pattern. Coffee and beverage service companies were choosing FieldEx, but they all faced the same challenge: adapting a general platform to their specific needs. They'd spend time setting up custom fields, building templates, and training teams on features they'd never use.

It worked, but it felt wrong. These teams were doing critical work like keeping machines running in cafés, offices, hospitals and airports. They needed tools that moved as fast as they did, not systems that required translation.

So we asked ourselves a different question: What if we stopped trying to be everything to everyone? What if we took everything we know about this industry and built something for them?

That's Moqa.

Built Different, Not Just Repackaged

Moqa isn't FieldEx with a new logo. It's not a "vertical solution" bolted onto a generic platform. It's a complete reimagining.

We started with FieldEx's proven foundation - the same enterprise backbone that handles millions of service operations - but we stripped away everything that didn't serve coffee and beverage teams. Then we added what they actually need. Things like pre-configured workflows, preventive maintenance schedules, instant part lookups for common beverage equipment and service templates that match industry standards.

Everything is ready from day one. No lengthy setup or consultant fees. We've even included thousands of dollars worth of onboarding and training at no extra cost, because we're not interested in selling software that sits unused. We want teams running better operations by the end of their first week.

Who This Is For

Moqa serves the entire coffee and beverage service ecosystem:

Specialized service companies maintaining commercial espresso machines, coffee brewers, and beverage equipment need systems that track equipment history, manage recurring maintenance, and get technicians in and out efficiently.

Equipment manufacturers with service divisions or partner networks that need visibility across their entire installed base, tracking warranties, coordinating regional teams, protecting their brand through consistent service quality.

Office coffee service (OCS) and vending providers juggle installations, refills, repairs, and customer communication across hundreds or thousands of locations. They need dispatch intelligence and real-time updates.

Franchise and chain operators - whether they're running coffee shops, fast food locations, or convenience stores, downtime is lost revenue. They need reliable service and clear accountability.

Distributors and dealers offering after-sale support need tools that scale with their customer base without adding administrative overhead.

And yes, this applies equally to tea equipment and other beverage systems. If you're keeping machines running so people can get their daily caffeine fix, Moqa is built for you.

What It Actually Does

For back office teams: intelligent scheduling and dispatching, live updates of all work from technicians, total stock and inventory control, as well as analytics that show what's actually happening in the field.

For technicians: a mobile app with everything at their fingertips. Work orders with full equipment history, instant invoicing from the job site, part lookups that don't require phone calls, real-time updates that keep everyone synchronized.

For customers: transparency. Service reminders before equipment fails, clear communication, and faster resolutions when things go wrong.

Why This Matters Now

The era of one-size-fits-all field service software is ending. Not because those platforms are bad (FieldEx proves they can be excellent) but because teams have realized generic tools force them to work around the software instead of with it.

Your coffee roaster client doesn't care that your FSM platform can also handle HVAC or elevator maintenance. They care that their grinder is down and they have a line out the door. Your technician doesn't need fifty configuration options. They need to know which parts to bring and how to fix the problem.

Moqa understands this. It's opinionated software in the best way. We've made decisions based on real-world coffee and beverage service operations so you don't have to.

This is just the beginning. We're not stopping at coffee and beverage equipment. We're proving that purpose-built tools, designed around how people actually work, deliver better outcomes than generic platforms ever could.

But we're starting here because this industry matters. Because the people keeping these machines running deserve software built for them, not around them.

Come join us. Let's transform coffee and beverage service together.

Ready to see how Moqa works for your team? Visit getmoqa.com

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